Cookie Policy

This Cookie Policy explains how American Luck Casino uses cookies and similar technologies when you visit our website (the “Site”). It also explains what choices you have, how to manage your preferences, and how cookies can impact your experience.

By continuing to use the Site, you agree to the use of cookies as described in this policy, unless you change your settings through your browser or any cookie preference tools we provide.

Cookies, Explained in Plain English

Cookies are small text files stored on your device (computer, phone, or tablet) when you visit a website. They help the site remember information about your visit - like your login state, language preferences, and how you move through pages - so the site can run smoothly and feel consistent each time you return.

Some cookies are set by us (first-party cookies). Others are set by service providers we use (third-party cookies).

How and Why We Use Cookies

We use cookies to support core site operations and to make the experience safer, smoother, and more personalized. Common purposes include:

• Functionality - keeping you signed in, remembering settings, and supporting key account features
• Security - helping detect suspicious activity, preventing fraud, and protecting accounts
• Performance - making pages load efficiently and reducing errors
• Analytics - understanding how visitors use the Site so we can improve navigation, content, and reliability
• Marketing and measurement - showing relevant promotions and measuring what content performs best (where permitted by law and your choices)

The Main Types of Cookies You May See

Different cookies do different jobs. Depending on how you use the Site and what settings you choose, we may use the categories below.

Essential Cookies - The “Site Can’t Run Without These”

Essential cookies are required for the Site to function. They help with tasks like page navigation, account access, security features, and basic fraud prevention. Without them, certain services (such as logging in, staying authenticated, or submitting forms) may not work properly.

Because these cookies are necessary, they are generally not optional.

Functional Cookies - Your Preferences, Remembered

Functional cookies help the Site remember choices you make - for example, your region settings, language preferences, or other customized options. They’re designed to make your next visit feel familiar and reduce repetitive inputs.

If you disable functional cookies, some personalized features may reset each time you return.

Performance and Analytics Cookies - Better Speed, Fewer Friction Points

These cookies help us understand Site performance and usage patterns - such as which pages are visited most, how long pages take to load, and whether users encounter errors. We use these insights to improve stability, page flow, and overall experience.

Disabling these cookies won’t typically break the Site, but it may reduce our ability to spot issues early and optimize performance.

Marketing Cookies - More Relevant Offers (Only If You Allow)

Marketing cookies may be used to deliver content and promotions that better match your interests, and to measure campaign effectiveness. They can also help limit how often you see the same promotion.

If you opt out of marketing cookies, you may still see promotions, but they may be less tailored and measurement may be less accurate.

Other Technologies Similar to Cookies

We may also use similar tools such as pixels, tags, software development kits (SDKs), or local storage. These tools often serve similar purposes - like measuring traffic, improving functionality, or supporting security - and are managed through similar controls.

Third-Party Cookies and Services

Some third parties may place cookies or use similar technologies when you interact with our Site. These providers typically help us deliver services such as analytics, customer support tools (like live chat), payment processing support, fraud prevention, and marketing measurement.

Third-party cookies are governed by the third party’s own privacy and cookie policies. We encourage you to review those policies to understand how they handle data and what controls they offer.

Your Choices: Managing, Disabling, or Deleting Cookies

You can manage cookies in several ways:

Through your browser settings: Most browsers let you block cookies, delete existing cookies, or notify you before a cookie is stored. You can usually manage settings for all cookies or for specific sites.

Through device settings: Some mobile devices provide additional controls that affect tracking technologies.

If you delete cookies, settings you previously chose (like preferences and saved sessions) may be removed. If you block cookies entirely, parts of the Site may not function correctly - including login features, account tools, and certain security protections.

Consent and Cookie Preferences

Where required by applicable law, we will request your consent before placing non-essential cookies (such as certain analytics or marketing cookies). If we provide a cookie banner or preference center, you can use it to adjust your choices at any time.

Keep in mind that essential cookies may still be used because they are necessary for the Site to operate securely and reliably.

How Often We Update This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or how we operate the Site. When we make changes, we will update the “last updated” date by publishing the revised version on this page. Continued use of the Site after an update means the updated policy applies, subject to any consent requirements under applicable law.

Questions or Privacy Requests

If you have questions about this Cookie Policy or want to ask about privacy-related matters, contact our support team at support@americanluck.com. You can also review our related information on the American Luck Casino site for additional help resources and account support options.